These are early design directions for the new White Rose Motors home page. No fixed brief was set for them, so each one takes a different look and feel as a starting point rather than a finished site.
They are built with your real content, real cars from the workshop and the actual White Rose branding, so you are seeing something close to the real thing, not placeholder pages. The review scores and follower counts shown are placeholders for now and get swapped for your real numbers later.
Have a click through each one below. If one feels close, we build the full site from it. If none of them quite fit, just tell us the look and feel you are after (any sites you like, colours, how modern or traditional) and we will draft three more.
The first four below are the “usable” direction: instead of just a look, they are built around what actually gets a customer to book (enter-your-reg lookup, clear pricing, one-tap call and WhatsApp). They share the same tools in four different styles – functional, modern, premium and warm. Start with those.
Function first, not just a look
Built from research into what actually converts for UK garages: enter your reg and it pulls up your car and MOT date, clear upfront pricing (MOT £49.99 or free with a service), a book-in-60-seconds request, and a sticky call / WhatsApp bar on mobile. The reg check and booking are demos of the flow. This is the direction that would actually bring the phone calls in.
Open designClean, spacious, trust-forward
The same conversion tools in a crisp, modern layout modelled on the best real German-specialist garages. Big clear rating, equal Book / Call / WhatsApp, lots of white space. Space Grotesk type, heritage racing-red accent.
Open designDark, cinematic, art-directed
A tier up in feel: a full-screen photo of a real customer car, a big poster headline, and the reg check as a frosted glass card over the image. Editorial luxury, closer to Polestar than a local garage, while keeping every booking feature.
Open designFriendly, human, family-run
The people and the 50-year story up front. Warm cream and terracotta, a slab-serif headline, “Call Andy”, and honest no-upsell copy. Feels like a trusted neighbourhood garage that happens to be dealer-level skilled.
Open designExtravagant, editorial luxury
The showpiece. A warm gallery canvas with a deep claret accent, an animated rev-counter, a number plate that types itself, a live 14-ramp workshop board and a Geo by Luke alignment readout. Editorial and unusual, with real supercar photography. This is the "wow" direction.
Open designLight, clean, premium
Calm and editorial, with lots of white space, one deep red accent and a subtle embossed white rose in the background. The most complete of the set, with all the real services, workshop details and local pages built in. Inspired by the likes of Polestar and Aesop.
Open designBold, photo led
A full screen opening that cycles through real cars from the workshop as instant proof of the calibre you look after. Dark charcoal background with a fresh green accent, and a wall of more cars below.
Open designDark, cinematic
A moody, high end "workshop after dark" feel that puts the cars centre stage against a dark background. The most dramatic of the directions.
Open designSoft, modern glass
Frosted glass panels floating over a lighter background, for a more modern, tech forward take. Cleaner and softer than the darker options.
Open designOriginal quick take
The very first concept. Keeps the navy and red White Rose colours, leads with an online booking box, and includes a toggle to compare leading on Luke against leading on the garage.
Open design